BRAND IDENTITY | COLLECTION DESIGN | ILLUSTRATION | audience research & market insights
The Little Blue Store is an online extension of my art and design practice, where I transform everyday objects into thoughtful collectibles. I oversee every detail - from the logo system and visual identity to the photography style and handmade production. Each product reflects my exploration of traditional printmaking techniques and a deep attention to craft.
the process.
The Little Blue Store was born out of my personal affection towards the colour blue, but it was also based on systematically conducted research, surveys and insights that shaped its identity.
research insights.
Through Google surveys, in-person interviews, market research, and visual ethnographic observations, I uncovered key behavioural and aesthetic insights that informed both the brand’s positioning and visual language.
social media strategy.
After analyzing social media trends and studying the communication practices of similar brands, I developed a tailored social media strategy aligned with The Little Blue Store’s values and audience behaviour.
the collection.
I called the first collection 'Blueprints of Belonging'. The collection aims to offer a sense of calm, control and comfort to young people moving into homes of their own.
forgot to do a photoshoot of them :")
behind the scenes - the bedsheet.
After several labour-intensive iterations, I was finally able to bring my character MadhuBugi to the bedsheets.
behind the scenes - the keychains.
Here's a peek into the cyanotype printing process! From collecting foliage to finding the perfect spot of sunlight.
the hostel room where it all came to life :)
