VISUAL COMMUNICATION | PRODUCTION DESIGN
| ART DIRECTION | MOTION DESIGN | VIDEO EDITING
VISUAL COMMUNICATION
| PRODUCTION DESIGN | ART DIRECTION
| MOTION DESIGN | VIDEO EDITING
VISUAL COMMUNICATION
| PRODUCTION DESIGN | ART DIRECTION
| MOTION DESIGN | VIDEO EDITING
Designing culturally nuanced, impact-oriented visuals for India’s leading homegrown craft beer.
Designing culturally nuanced, impact-oriented visuals for India’s leading homegrown craft beer.
Designing culturally nuanced, impact-oriented visuals for India’s leading homegrown craft beer.
As a Visual Designer and Media Producer at Simba, I see to and execute end-to-end design for several campaigns, collaborations and events. I work on social media, art and camera direction for photoshoots, help ideate on important campaigns, design assets for collaborations and events, among other things.
As a Visual Designer and Media Producer at Simba, I see to and execute end-to-end design for several campaigns, collaborations and events. I work on social media, art and camera direction for photoshoots, help ideate on important campaigns, design assets for collaborations and events, among other things.
As a Visual Designer and Media Producer at Simba, I see to and execute end-to-end design for several campaigns, collaborations and events. I work on social media, art and camera direction for photoshoots, help ideate on important campaigns, design assets for collaborations and events, among other things.
(R): Clip from Stage Visuals for Eric Prydz India Concert
(R): Clip from Stage Visuals for Eric Prydz India Concert
OCTOBER 2025
OCTOBER 2025
OCTOBER 2025
Using Traditional matchboxes as inspiration for Diwali Greetings.
Using Traditional matchboxes as inspiration for Diwali Greetings.
Simba is proudly homegrown and stands for the craft of brewing. Using this backbone of the brand, and leaning into the brand's legacy of standing for culture, I came up with the idea of paying homage to traditional matchbox art, an art that homegrown matchbox manufacturers used to stand out from western competition.
Simba is proudly homegrown and stands for the craft of brewing. Using this backbone of the brand, and leaning into the brand's legacy of standing for culture, I came up with the idea of paying homage to traditional matchbox art, an art that homegrown matchbox manufacturers used to stand out from western competition.
EXECUTED WITH ADOBE PHOTOSHOP
EXECUTED WITH ADOBE PHOTOSHOP
EXECUTED WITH ADOBE PHOTOSHOP
OCTOBER 2025
OCTOBER 2025
OCTOBER 2025
For Simba's Diwali, Janesh Sahni and I came up with a campaign that celebrates the Rangoli, which is part of every home that celebrates, and gave it our own twist.
Simba has showed its support to underground artists and street culture for the past 9 years, and with this campaign we took it up a notch by collaborating with a graffiti artist to make a 20 feet rangoli. We called it Rang-Gully.
While I was not directly part of the production of the campaign, it was a fun experience to help our vision come to life! The campaign was an Instagram success with a 70% increase in organic views and engagement.
For Simba's Diwali, Janesh Sahni and I came up with a campaign that celebrates the Rangoli, which is part of every home that celebrates, and gave it our own twist.
Simba has showed its support to underground artists and street culture for the past 9 years, and with this campaign we took it up a notch by collaborating with a graffiti artist to make a 20 feet rangoli. We called it Rang-Gully.
While I was not directly part of the production of the campaign, it was a fun experience to help our vision come to life! The campaign was an Instagram success with a 70% increase in organic views and engagement.
COLLABORATIVE IDEATION | LOGO DESIGN
COLLABORATIVE IDEATION | LOGO DESIGN
OCTOBER 2025
OCTOBER 2025
OCTOBER 2025
Oktoberfest - the World's largest beer festival.
Oktoberfest - the World's largest beer festival.
Oktoberfest is the world's largest beer festival. It combines a beer festival with a funfair and is held annually in Munich from mid-September to the first Sunday in October. Naturally, we crafted a motion piece to have Simba join the celebrations.
Oktoberfest is the world's largest beer festival. It combines a beer festival with a funfair and is held annually in Munich from mid-September to the first Sunday in October. Naturally, we crafted a motion piece to have Simba join the celebrations.
motion design in adobe after effects
motion design in adobe after effects
SEPTEMBER 2025
SEPTEMBER 2025
SEPTEMBER 2025
Artist Spotlight:
Santanu Hazarika
Artist Spotlight:
Santanu Hazarika
As part of a monthly social media ritual, we dedicate an edit to an Indian artist. For September, we decided to bring light to Santanu Hazarika's journey.
As part of a monthly social media ritual, we dedicate an edit to an Indian artist. For September, we decided to bring light to Santanu Hazarika's journey.
Script by Janesh Sahni.
Script by Janesh Sahni.
DAVINCI RESOLVE | ADOBE AFTER EFFECTS
DAVINCI RESOLVE | ADOBE AFTER EFFECTS
AUGUST - OCTOBER 2025
AUGUST - OCTOBER 2025
AUGUST - OCTOBER 2025
Roarosophy:
Graphic Carousel
Roarosophy:
Graphic Carousel
While designing carousels for Simba, we lean into a grunge aesthetic with bold typography choices.
While designing carousels for Simba, we lean into a grunge aesthetic with bold typography choices.
ADOBE ILLUSTRATOR | ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR | ADOBE PHOTOSHOP
AUGUST - OCTOBER 2025
AUGUST - OCTOBER 2025
AUGUST - OCTOBER 2025
Beer Glasses:
Graphic Carousel
Beer Glasses:
Graphic Carousel
While designing carousels for Simba, we lean into a grunge aesthetic with bold typography choices.
While designing carousels for Simba, we lean into a grunge aesthetic with bold typography choices.
ADOBE ILLUSTRATOR | ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR | ADOBE PHOTOSHOP
JANUARY 2025 - PRESENT
JANUARY 2025 - PRESENT
JANUARY 2025 - PRESENT
Ongoing madness,
finely crafted.
My role at Simba also includes collaboratively ideating campaigns for new launches, art directing for events and collaborations, and designing trade marketing collaterals. Unreleased collaterals, and upcoming events are not added here. Stay tuned for more finely crafted madness.
VISUAL DESIGNER | MEDIA PRODUCER
(L): Table Card Design for Simba Garage's Mexican Lager Launch in Goa
