VISUAL COMMUNICATION | PRODUCTION DESIGN
| ART DIRECTION | MOTION DESIGN | VIDEO EDITING
Designing and directing fun, experimental visuals for a young vodka brand set on breaking all the rules.
As a Visual Designer and Media Producer at ZigZag, a new vodka brand, the design process is extremely iterative and experimental. We stick to the brand book while also trying social media experiments and on-ground activities to test what our target audience resonates with most.
I work on end-to-end design for production, social media, art and camera direction for photoshoots, help ideate on important campaigns, and design assets for collaborations and events, among other things.
(R): Motion Design made with Cavalry and After Effects
JULY 2025
Motion Pieces - I
The aim was to create quirky, unconventional motion graphics for an unserious audience.
Note: The second visual was partially generated through MidJourney. It was later edited in Adobe After Effects.
EXECUTED WITH ADOBE AFTER EFFECTS
APRIL 2025
The ZigZag Horoscope
I designed a refined yet playful template with glitter-y, eye-catching elements to capture the attention of Gen Z and millennials, while keeping it aligned with the brand’s youthful, expressive tone.
EXECUTED WITH FIGMA
MAY 2025
Creating Location-specific buzz.
Using camera footage, I interpolated ZigZag's signature vectors and animated them as part of the video. The aim was to let the city know that ZigZag is available in stores.
OCTOBER 2025
Motion Pieces -II
The aim was to give ongoing social media trends, the ZigZag twist.
ADOBE after effects | davinci resolve
JULY 2025
Photoshoot planning and direction.
As part of my role as Visual Designer and Media Producer, I also planned and directed a full-scale photoshoot for ZigZag. The goal was to create the brand's repository of photographs and videos.
I was responsible for crafting the shoot moodboard, curating stylists, make-up artists, photographers and models, as well as the props and sets for the shoot, along with the rest of the creative team.
Edits on the left by Jessin Selvaraj.
Shot by Anuj Jaisinghani and Keshavi Sethi.
photoshoot direction | art direction
